Performance of Top 5 Waifu Games on Unified Platform in New Zealand Q3 2025

In the third quarter of 2025, the Waifu gaming category in New Zealand saw varied performance across the top five applications, according to Sensor Tower data.

Umamusume: Pretty Derby from Cygames, Inc. experienced a significant peak in weekly revenue around mid-July, reaching approximately $19.5K. However, revenue showed a declining trend towards the end of the quarter, concluding at around $2.5K. Weekly downloads started strong at nearly 3.1K before dropping below 300 by the end of September. Active users peaked at 5.5K in mid-July but saw a gradual decrease, settling at about 3.2K.

GODDESS OF VICTORY: NIKKE by Level Infinite had a fluctuating revenue pattern, starting at $6.9K and ending at $2.6K, with a notable dip in August. Downloads remained low but stable, while active users saw a slight increase in September, reaching approximately 2.9K.

Azur Lane from YOSTAR LIMITED showed modest revenue gains, peaking at $2.8K in late September. Downloads were minimal, but active users demonstrated a steady increase, finishing the quarter at 68.

Shadowverse: Worlds Beyond by Cygames, Inc. had a revenue high of $2.1K in mid-July, which decreased significantly to $258 by the end of September. Downloads saw a downward trend, with active users showing slight fluctuations, ending at 388.

Blue Archive from NEXON Company experienced a revenue peak of $1.9K in mid-July, followed by a consistent decline. Downloads and active users remained relatively low throughout the quarter.

For more detailed insights and analysis, visit Sensor Tower's platform.